We are proud and happy to announce that Boomr Group is now official partner of BK Häcken. With a three-year agreement, we are taking an active role in strengthening and developing the club's children and youth activities - an endeavour that is close to our hearts.
For us, this partnership is about more than being seen in an arena. We want to make a real difference for the next generation - both on and off the pitch. That's why we've chosen to focus our commitment on BK Hacken's youth activities, with a focus on training equipment and education in coaching and sports physics.
- "Like many others, we think that BK Häcken stands for something different and sensible in a world where investments in health, children and sport are more important than ever," says Jesper Edsjö, Regional Manager at Boomr Group. "It's a club that thinks differently, stands out and at the same time has one of Sweden's best business networks.
BK Häcken is a club that shares our values of development, co-operation and long-term thinking. Just as we at Boomr Group work to simplify entrepreneurship and create job satisfaction, Häcken works to create a safe and inspiring environment for its young players and leaders.
It's a natural fit for us - two organisations that believe in doing things the right way, not just the easiest way.
Over the next three years, we look forward to working with BK Häcken to find new ways to develop young people, contribute to Hisingen and Gothenburg, and be part of something bigger than ourselves.
We are convinced that sport and physical activity is one of the most important investments we can make in our children and young people. Now we have the chance to make a real contribution.
Go Häcken - and go all the young players and leaders!
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