Team of the Street: Football as a force for social change

At Boomr AB, we are proud to be a sponsor of Gatans Lag, an organisation that uses football as a powerful tool for social change and inclusion. Gatans Lag has made an invaluable contribution to people in vulnerable situations over the years, and we want to share their inspiring work and why we have chosen to support them.

A Vision for Change

Gatans Lag was founded with a clear vision: to support individuals struggling with addiction, homelessness, mental illness and crime. By offering a place where football and community are at the centre, they create a safe and drug-free environment where participants can find new meaning and context in life.

Their work is not just about kicking a ball on a pitch; it is about building bridges back into society. Football becomes a means of breaking isolation, creating new networks and providing a structure that many lack in their daily lives. Through regular training sessions and matches, participants get a chance to experience belonging and community.

Methodology and Approach

The Street Team's main approach is to use the power of sport to achieve their goals. They offer:

• Sober and drug-free activities: By creating an environment free from drugs and alcohol, they give participants a chance to focus on their wellbeing and development.
• Community and support: The team acts as a supportive family where everyone supports each other. This helps to break feelings of loneliness and exclusion.
• Physical and mental health: Regular exercise not only improves physical health but also has positive effects on mental well-being.
• Guidance and resources: In addition to football, the Street Team offers guidance and help in navigating the support structures of society, which can be crucial for personal rehabilitation.

Recognitions and Awards

The important work of the Street Team has not gone unnoticed. They have received several prestigious awards recognising their contribution to society:

• Number 10 Scholarship (2019): was awarded a grant of SEK 1 million, with football icon Zlatan Ibrahimovic as patron. This support has enabled the organisation to expand its activities and reach even more people in need.
• Stockholm City Safety Award (2021): An award that recognises their work to increase the safety of Stockholm residents by reducing crime and social vulnerability.
• ViLirare scholarship (2021): Received SEK 100 000 for his exemplary work in fair play and respect in football.
• Swedish Heroes Gala (2019): Named ”People of the Year” for their outstanding efforts to help their fellow human beings to a better life.

A Positive Force in Society

The Law of the Streets has had a profound impact on both individuals and society at large:

• Personal development: Many participants testify how Gatans Lag has helped them leave addiction and crime behind. By providing a meaningful activity and a supportive network, they are given the tools to change their lives.
• Increased security: By reducing the number of people who relapse into crime and addiction, the organisation contributes to a safer and more secure environment for all.
• Integration and inclusion: Gatans Lag actively works to include people from different backgrounds, promoting understanding and cohesion in society.
• New networks: Participants will have the opportunity to build positive relationships that can lead to jobs, training and other opportunities.

Why Boomr AB Supports the Law of the Street

At Boomr AB, we strongly believe in social responsibility and the importance of giving back to society. When we first heard about Gatans Lag, we were immediately inspired by their commitment and the concrete results they achieve. Supporting them feels natural for several reasons:

• Shared values: We share Gatans Lag's values of inclusion, community and second chance opportunities.
• Sustainable impact: By supporting their work, we know that our contribution is making a real difference in people's lives and contributing to a better society.
• Inspiring work: Their innovative use of football as a tool for social change is something we admire and want to be part of.

Together for a Better Future

We are convinced that companies have an important role to play in supporting initiatives like Gatans Lag. Through our sponsorship, we hope to help them continue their important work and reach out to even more people who need their support.

Seeing the positive changes in individuals and the broader societal impact is extremely rewarding. It reminds us that when we work together and support each other, we can achieve great things.

Concluding Thoughts

The Street Team is a shining example of how sport can be more than just a sport. It is a tool for personal development, social change and hope. We at Boomr AB are honoured to be part of their journey and look forward to continuing to support them in the future.

If you want to know more about Gatans Lag and how you can contribute, visit their website or follow them on social media. Together we can make a difference!

With pride and commitment,

The team at Boomr AB

Want to learn more about the law of the streets? click here!